An In-Depth Look at Strengths Communicator Training (Podcast)

it’s more than just an educational time when a person is sitting in a classroom listening and learning about the behaviors of strength. There’s a practicum that every participant goes through where they are having one to one conversations with 10 to 12 to 15 different individuals, and they’re developing an expertise of listening to the behaviors of strength. When a person completes a training they now have the expertise; the confidence necessary to be able to have conversations with individuals, to be able to listen to the behaviors within the strengths that are presenting themselves, and to help others understand just how strong or just how present their strengths are, usually beyond what they actually know.

To become fluent in the language of Strengths, you need to understand the behaviors behind them. These behaviors give them “meaning, depth, color, dimension, sound, timing, and texture.” The behaviors, not the names, are where the uniqueness of each Strength exists. This is what participants of our Strengths Communicator Training learn to recognize.

On today’s episode of the Leadership Vision Podcast, I interview our President and CEO, Brian Schurbing, about our Strengths Communicator Training. We talk about the who, what, how and why about this certification program. We also share some of the insights we’ve gleaned from participants during this process.

Even if you’re unable to join one of our next training cohorts, there are insights in this show that you can apply to our own understanding of your Strengths, either personally or on your team, So keep listening!

What is Strengths Communicator Training?

If you read our website, you’ll see that it says, “Strengths Communicator Training is for individuals who want to enhance their skills to help others understand the unique behaviors of Strength.

But what does this actually mean? It’s kind of a cool marketing line, but how do we really enhance someone’s skills when it comes to Strengths? And who are the individuals that would benefit most from this enhancing of skills?


We believe anyone interested in understanding how their Strengths interact and behave at a deeper level could benefit from this, but, there are two groups in particular that we have specifically designed this for:

  1. Someone representing an organization already utilizing Strengths who wants an in-depth training to maximize their organization’s understanding and application of Strengths.
  2. Coaches or consultants who are looking to sharpen or enhance the work they are already doing with Strengths.

Additionally, if you want to invest in your own professional or personal development through the deepening of your understanding and awareness of your StrengthsFinder profile, this is for you.

Why We Created Strengths Communicator Training

For years, we sought a way to help organizations develop internal advocates to keep the Strengths movement alive once we were gone. If we really wanted the philosophy of Strengths we were teaching to take root, it had to come from within. Here’s Brian describing the process in more detail:

It’s a way that an organization can rely on the external expertise that leadership vision provides to invest in the training and the development of internal advocates that will be able to keep the strengths movement alive. We have found that when an organization commits to a Strengths based philosophy, they will also need to commit to the development of internal advocates to carry on the work.

Our hope is to create an innovative way for organizations to integrate a Strengths Based Philosophy enterprise-wide. This may begin with a specific team or a series of individuals interested in championing the initiative. Either way, it’s a long-term investment in the people and culture of the organization.

Listen to the full episode to gain a greater understanding of this training and certification program.